20 x 30 Trade Show Booth Ideas, Budgets & More

A 20 x 30 trade show booth means business. It’s big enough to do some serious showing off, but still small enough to have that “snug” feeling, like a comfortable port in the storm that is the trade show floor. With a 20 x 30 trade show booth, you’re looking to give attendees experiences of you and your brand. Thus, a double-decker is often an excellent choice here, show regulations allowing.

Below, we’ll take a quick look at what you can do with a 20 x 30 trade show booth that simply can’t be done with smaller plots and how to capitalize on the size advantage. 

Getting Started with Your 20 x 30 Trade Show Booth

You must not be satisfied with just passing out flyers and telling people to connect on social media. You must want them to remember you that evening, yes? Why else make this investment, unless you’re selling something huge like pianos or pickup trucks?

With a 20 x 30 trade show booth, having a loft or second floor immediately becomes an option, provided your particular show allows you to build high enough. If you could have a private room in the middle of your booth, which is in the middle of chaos, what would you use it for? Team meetings? Product demonstrations? A sort of greenroom that makes prospects feel special when they get invited into it?

You also have enough space below to have several things going on. Conceivably, a brand like Vitamin Water might have trouble using so much space--“You can drink it standing over here, or even sitting over here!”--but a company like, say, Farberware could be demoing two or three products at once while carrying on sales meetings simultaneously. Which company is yours more like?

Putting Your Plan in Motion

How many plates should be spinning at all times in your booth? Two? Three? Four? Each should be fairly self-contained but also capable of collaborating with the others when the need arises. When you’re planning your 20 x 30 trade show booth, start small--what would you do with a 10 x 10? What would you do if you had two of those? What synergy could those portals of experience combine to create within your booth?

During the Show

With so much space, attendees will probably be able to approach from more angles so it’s good to have at least two “floaters” to act as hosts, greeting attendees and directing them to the area that will serve them best.

They can also check in with the staff members that are assigned to the different areas within your 20 x 30. The ability to go get refills of supplies, trade ideas, or pour water on their heads if they need it can go a long way.

The Perfect 20 x 30 Trade Show Booth!

Every company is different; that is, every 20 x 30 trade show booth is different. Maybe you don’t need a double-decker at all. Maybe you would be best served by one large, open area. Guidelines, informed suggestions, and the perfect, affordable trade show equipment are why it’s best to  hire consultants to help. Reach out to us today and let’s start dreaming!