Introduction to 10 x 20 Trade Show Booths
10 x 20 trade show booths are among the most popular sizes in the industry. Keeping your size down helps save money and gives an exhibitor less real estate to manage.
Of course, certain inherent advantages come with larger exhibits, so when we stay small, it’s more important to optimize every cubic inch that we have to work with. We’ll discuss a couple of ideas for how to do this with 10 x 20 trade show booths below.
The surest way to maximize your trade show ROI, however, is simply to work with a trade show expert. After more than 30 years, we’ve learned what works, what doesn’t, and how to get creative in effective ways. The cost of working with a trade show partner is usually more than worth it!
10 x 20 Trade Show Booth Costs
In terms of costs, floor space usually claims the largest slice of a company’s trade show budget. In fact, while exhibit design and construction costs are broadly half of what they were 20 years ago, floor space is 50% more expensive than it was in the late 1980s. Thus, narrowing the size of your exhibit is among the best ways to save money.
Maybe that’s why 10 x 20 trade show booths are so popular. Instead of paying more to dominate the physical landscape of an exhibit hall, businesses are finding better trade show experts to collaborate with so they can do more with less.
Creative 10 x 20 Trade Show Booth Ideas
Of course, “doing more with less” means different things to different businesses, at different trade shows. But in general, when you’re working with something small like a 10 x 20 trade show booth, the idea is to optimize your space.
One tactic is building up instead of out. Find out if there is a height limit for your booth and then see about using some of that space in the air for things you might have put on the floor, like lighting or video screens.
Speaking of which, high-definition digital video display with its attention-grabbing brightness and infinite possibilities for content is frequently an excellent option for exhibitors, especially those who are strapped for space.
Perfecting a 10 x 20 Trade Show Booth for your Business
A 10 x 20 trade show booth doesn’t have to be a bitter compromise for the sake of a budget. With a little creativity, it can be a perfect way to maximize your trade show ROI.
Once you establish the principle of optimizing your space, the question changes from the impossibly open-ended, “What will we do?” to a more manageable “How?” All that airspace is included in your space rental; use it!
And, most importantly, talk with a trade show company; it’s their business to help others succeed in the trade show environment! Reach out to Display Hero today to see what we can do together.